Three Generations of Farias, Continue to Share the Dream of Providing the Best Shopping Experience Possible
When Mario Farias purchased a house on Sixth Street in Surf City, he did not realize the impact his children and grandchildren would have on the business community and vacationers for years to come.
Vince and Michele Farias were school teachers in Edgewater Park, spending their summers on LBI. Vince kept busy working as lifeguard and bartender during the time here.
While working on the Island, Vince noticed that rental houses did not come with amenities needed for families and recognized the potential.
In 1969 they established Farias Sales & Rentals in Surf City where Vince rented a dirt floor garage from a neighbor of the lifeguard barracks, who had a premonition that if he started a business there it would become successful. The beach and bike shop opened providing rental items for everything people would need for their stay. From umbrellas, chairs, bikes, boogie boards, rafts and surfboards to cribs and cots.
During the 1980s Michele brought apparel into the stores. In 1983 the couple purchased Byerly’s Rentals on 28th St. in Ship Bottom, which was renovated in 2008 and is the current location of their Flagship store. Much like the premonition, the business was truly successful adding new products such as surfboards 1993. In 1994 the company purchased Taylor Ave Grill in Beach Haven and renovated it to be the newest shop.
Brian Farias and his sister Stacey Farias Jordan have been involved their entire lives working in the family business. They have helped continue Farias' evolution into a destination retail surf and hard-goods store through building relationships in the surf industry and staying involved on a community level locally. Brian took over the business full time and Stacey as a part time partner in the fall of 2012 from their parents.
That year, Superstorm Sandy flooded 6 of 8 properties over four feet of water. In order to save the holiday season, they opened a mainland location that acted as home base for rebuild. The storm redefined connections to old and new friends, as well as reaffirmed the strength of our amazing community and business leaders.
In 2016 the company opened the Five 0 Six Surf Boutique and the Centre St. location in Beach Haven as branches of the family business. Keeping up with the customer demand they have expanded our children’s surf clothing offering, by opening our Farias Kids Store across the street from Ship Bottom flag ship store.
Farias is truly a family business. Vince and Michele’s granddaughter Sarah Jordan is the women’s buyer for all of the surf shops, and she also runs and manages Five 0 Six Surf Boutique. Ally, Drew and Sydney all work in each of the stores during the summers. Brian’s god-mother Peg Caffrey runs the books and payables in the office.
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Six Stores Throughout LBI